50% of Gamers are FURIOUS! PS5 Update!

50% of you – upgrade now!

00:00 – Intro
00:23 – 50% of Players Not on PS5
16:07 – EA Putting Ads in Games
12:12 – New Era for PS5

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50% of PS4 Users Have Not Upgraded

https://kotaku.com/playstation-4-5-sales-network-psn-users-ps5-ps4-sony-1851481409?utm_source=twitter&utm_medium=SocialMarketing&utm_campaign=dlvrit&utm_content=kotaku

Earlier this week, Sony made headlines for PS5 reaching 59 million units sold. Good number! Sony says PS5 is in the 2nd half of its lifecycle Sony also said PlayStation has 118 million monthly active users–half still on PS4 Get that? HALF of PS players aren’t on current gen

EA Putting Ads in Games

https://www.theverge.com/2024/5/10/24153809/ea-in-game-ads-redux

Electronic Arts has a long, storied history of trying to wring more money out of gamers_ after_ they’ve purchased a game — now, it appears, the company’s hard at work on its next generation of in-game ads.

EA CEO Andrew Wilson admitted as much on the company’s Q4 earnings call: when an analyst asked about “the market opportunity for more dynamic ad insertion across more traditional AAA games,” he said the company’s already working on it.

“We have teams internally in the company right now looking at how do we do very thoughtful implementations inside of our game experiences,” said Wilson.

I don’t want to take Wilson out of context. If you read the full question and answer (page 12), you’ll see that in-game ads_ aren’t_ the thing he’s most excited about. He says it’s “still early on that front,” repeatedly says EA needs to be “very thoughtful,” and suggests the bigger ad opportunity is “beyond the bounds” of games — outside of a game itself.

“As we start to build community and harness the power of community beyond the bounds of our games, how do we think about advertising as a growth driver in those types of experiences?” he asked.
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